Marketing is a way of communicating between a business and potential customers to display and promote the values of a particular product or service. The main objective of marketing is to sell. Social media marketing aims to take advantage of the benefit of the social network to achieve some marketing objectives such as promotion, establishing relationship with customers, etc.
Social media marketing is used to present business through social media and use it as a way to get a message across to potential customers. Social media refers to various websites that allow users to interact and exchange information through a variety of channels. The content can come in the form of blog articles, presentation, videos, e-books, etc
Here are some of the most important websites
- Facebook- It is seen as the most popular social network and also the one with the highest number of potential customers. Facebook pages are for celebrities, companies and organizations. A page can contain multiple admins/managers. Facebook Groups are for users who share the same interests as you. It is also for college students etc. It can be closed/open or secret.
- LinkedIn: LinkedIn is the largest business professional network. Sharing of posts and profiles is allowed.
- Twitter: It is characterized by microblogging about sending short messages called tweets. Hashtag is used.
- YouTube, Vimeo: These sites host videos. The videos can be promotional or how-to or you can start a vlog. You can promote a video by sharing the link on other social channels.
- Google+: Uses Google+ profiles for individuals, and Google+ Pages for businesses and organizations. Google no longer has Google+
- Pinterest, Instagram, and Flickr: These three sites are a platform for sharing visual content. Photos and short videos are allowed for online stores, designers, clothing manufacturers, etc.
- Foursquare, Yelp: Most of the time, tourists use these social networks to comment on the places visited.
Blogging is a form of social marketing that uses blogs to create and publish content while establishing a relationship with readers. Blogging is an interactive form of publishing content on the web. The history of the law dates back to the 1990s to around the year 2000. It comes from the word “weblog” and publishes useful, practical and engaging content.
WordPress is the most popular blogging platform. Others are Tumblr and Blogger. For a successful blogging business, choose an appropriate layout, be consistent, engage with your readers and analyze your performance.
Includes advice on using social media for marketing
- Personalization: You need a profile picture, business description, cover photo, business urls and finally your business website.
- Social Media Optimization: It entails that if a visitor enters your business name into a search engine, it should be easy to find within seconds.
- Follow social media guidelines: guidelines about the text and URL in the cover photo, the terms of operation regulation and online restrictions must be strictly adhered to to avoid being banned.
- Evaluation: It requires monitoring and analysis to assess your performance and determine if the results are satisfactory. If the results are not satisfactory, the approaches and methods must be changed.
When you intend to use social media for promotion, there are two main parts of it Social media promotion. These are paid and free ads.
Paid ads allow direct promotion with paid ads. It can also track the conversion and flow of a paid campaign. On the other hand, the free version allows you to create and manage a social account and Online promotion Through an account on social media.
Social media management tools.
- Planning tools include Google Calendar, Post Planner.
- To manage your social channel- Hootsuite, Tweetdeck
- For monitoring – Google Alerts, Google Analytics and Social Insights.
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